Lost O

There is huge amount of redundancy in the contemporary world of signs and symbols. When a company collapses or changes name, what happens to its logo? When signs are removed or updated in our streetscape where do these items that shape our visual world reside?

As a memorial to Ashford’s lost ring road two concentric circles have been created from signs recovered from its regeneration. As the project progressively thinned out the signage, street and traffic lights around Ashford, they found a new home as a sculptural form. Lost O is not defined through construction, but through displacement.

MICHAEL PINSKY STUDIO

88 Gifford Street, London, N1 0DF

00 44 (0)7859 713 853
michael@michaelpinsky.com

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